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LONDON - Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.
LONDON - Michael Grade resurfaces and Paul Shearring departs as Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.
RKCR/Y&R is launching two ads for cosmetics brand Simple.
LONDON - Y&R Paris's Colgate ad featuring a tooth sensitivity test in a shopping mall was the most memorable of the last month, according to a new measurement service launched by The Nielsen Company today.
LONDON - Diageo's former global brands director of malts and Scotch heritage, Charles Allen, has joined Walkers as marketing director of the snack brand's sharing portfolio.
LONDON - A schism is emerging between brands achieving Fairtrade Foundation accreditation and Rainforest Alliance (RA) certification.
LONDON - Simple is rolling out a new TV campaign as part of a £3m marketing investment in its facial skincare brand.
LONDON - Premier Foods is launching its biggest brand initiative to date, and first multibrand campaign, in a major offensive against supermarkets' own-label lines.
LONDON - Ben & Jerry's is to undertake its first UK TV campaign in the spring, marking a change in strategy from the Unilever-owned ice-cream brand.
LONDON - Retailers will be stocking Coronation Street-branded products to mark the 50th anniversary of the ITV soap.
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