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P&G profits drop despite 2% sales increase

28 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble, the world's largest consumer goods company, has suffered a 6.8% year-on-year drop in net earnings to $3.08bn in its first financial quarter.

Brothers and Sisters scoops Impulse task

28 Oct 2010 | by Matt Williams

Unilever has appointed Brothers and Sisters to handle the UK ad account for its Impulse body-spray range.

Radox signs up as first sponsor of Mumsnet's book club

28 Oct 2010 | by John Reynolds

Radox, the personal care brand, is to become the first sponsor of Mumsnet's book club in a six-month deal that will involve giving away thousands of best-selling books every month.

Campaign Big Awards 2010: Fashion & Beauty winners

28 Oct 2010

View all of the winning campaigns from the Fashion & Beauty category.

Campaign Big Awards 2010: Health & Pharmaceutical winners

28 Oct 2010

View all of the winning campaigns from the Health & Pharmaceutical category.

Mindshare China scoops L'Oreal China media account

27 Oct 2010 | by Benjamin Li

SHANGHAI - Mindshare China has scooped the L'Oreal business from its incumbent agency Optimedia following the long-pending China media pitch.

Unilever declares Vaseline ad winner in UGC competition

26 Oct 2010 | by Ben Bold

Unilever has announced the winner of its crowdsourcing project, which saw it tie up with filmmaker contest community Mofilm and invite budding directors to make short films promoting 13 of its brands.

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.

Berocca rolls out 'music boost' digital campaign

21 Oct 2010 | by Alex Brownsell

Pharmaceuticals giant Bayer is launching its first digital campaign for vitamin supplement brand Berocca Boost.

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

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