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In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan, which it describes as the biggest change to the global business in 15 years.
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn) acquisition of the company by Unilever.
L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand digital campaign tomorrow (18 December) with YouTube ads across five European countries.
Unilever is launching a new campaign for Lynx's Excite range, with a major push through Apple's iAds, as part of a £8.3m marketing spend.
B&Q, the DIY chain owned by Kingfisher, will launch its January sales a full week ahead of Christmas on Friday (17 December).
No year is complete without a marketing mishap and in 2010 there were plenty to chose from.
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
