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Football League hunts sponsor after Coca-Cola negotiations collapse

30 Sep 2009 | by James Quilter

LONDON - The Football League is holding discussions with a number of companies as it looks for a new title sponsor after rejecting an extension with current sponsor Coca-Cola.

Brylcreem signs up cricketer Kevin Pietersen

29 Sep 2009 | by Amy Golding

LONDON - England cricketer Kevin Pietersen has been unveiled as 'the new face of Brylcreem'.

Lucozade targets China's £16bn soft drinks market

29 Sep 2009 | by James Quilter

LONDON - GlaxoSmithKline's energy drink Lucozade is being launched in China under a brand name that literally translates as 'excellent suitable glucose'.

Brands and their footprints: carbon-labelling schemes begin to enter the mainstream

29 Sep 2009 | by Gemma Charles

LONDON - With the multitude of environmental pledges, certification schemes and labelling initiatives confusing the issue, it is understandable that, for many brands, public declaration of carbon emissions has not been a business priority.

Are you a marketing tease?

29 Sep 2009 | by Nicola Clark

LONDON - Unbranded campaigns may grab consumer attention, but they are not risk-free.

Experts weigh up the marketing benefits of Waitrose and Boot tie-up

29 Sep 2009 | by Joe Thomas

LONDON - As part of Waitrose's expansion plans, predicated on the roll-out of a convenience store format, the retailer is also to enter a commercial partnership with Boots.

Brand Manager of the Week

28 Sep 2009 | by Sarah Johnson

Louisa Legg, brand manager, Andrex

Unilever chairman Dave Lewis explains brand strategy behind Sara Lee purchase

28 Sep 2009 | by Amy Golding

LONDON - Unilever's acquisition of Sara Lee brands including Radox and Sanex will help Unilever compete in the value market, UK chairman Dave Lewis said today.

And in the real world....Kraft, Cadbury, M&S, BBC, Gordon Brown, Sainsbury, Unilever and Sara Lee

28 Sep 2009

London - Today's round-up of the biggest business stories

Consumers fail to understand online grocery shopping

25 Sep 2009 | by James Quilter

LONDON - Consumers are still struggling to get to grips with online grocery shopping with two in three saying they would rather shop in-store, according to a report.

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