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Unilever TV campaign for Sure focuses on price

30 Jun 2009 | by Amy Golding

LONDON - Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure for the first time in a bid to stop consumers trading down.

Editor's comment: Another way for green claims

30 Jun 2009 | by Lucy Barrett

The Marketing Society's tie-up with The Prince's May Day Network to develop a common language for environmental claims should be met with both applause and trepidation.

Lil-lets mails samples of P&G's Tampax brand in aggresive direct-comparison campaign

30 Jun 2009 | by Amy Golding

LONDON - Feminine hygiene brand Lil-lets is backing its launch into the applicator tampon market with an aggressive ad campaign that takes on rival Tampax.

Ditch your brand icon at your peril

30 Jun 2009 | by Amy Golding

LONDON - The decision to axe or tweak a brand's logo should not be taken lightly

Recession accelerates change management within marketing departments

30 Jun 2009 | by David Benady

LONDON - Companies need to be nimble and brave if they are to survive the recession. For many marketers this means completely overhauling the way they work and instituting a fresh corporate structure.

May Day Alliance starts to draft environmental advertising code

30 Jun 2009 | by Alex Brownsell

LONDON - The Marketing Society May Day Alliance, a partnership between The Marketing Society and Prince Charles' May Day Trust, held its inaugural meeting last week.

Industry commentator Alan Mitchell joins Marketing

30 Jun 2009 | by Staff

LONDON - Marketing commentator Alan Mitchell has joined Marketing as a monthly columnist.

Brand Manager of the Week

29 Jun 2009

Frannie Santos-Mawdsley, marketing manager UK & Ireland, Pyrex

Sara Lee marketer Margaret Jobling leaves to join Cadbury

29 Jun 2009 | by Amy Golding

LONDON - Margaret Jobling has resigned from her position as marketing director at Sara Lee Household & Body Care UK.

Boots and Lush among first UK beauty brands to launch Fairtrade-certified products

29 Jun 2009 | by Amy Golding

LONDON - The Fairtrade Certification has announced that 57 beauty products have gained certification, from companies including Boots, Lush and Neal's and Yard.

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