And in the real world: Mortgages, Phorm, M&S, GM/Chrysler
31 Mar 2009 | by Caroline Lovell
LONDON - Today's round-up of the biggest business stories.
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Reckitt-Benckiser moves $20 million of ad budget from TV to online
31 Mar 2009 | by Caroline Lovell
LONDON - Reckitt-Benckiser plans to move $20 million of its media spend budget from TV into online video for 15 of its brands, as it looks to secure more efficient advertising rates.
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
Online advertising has long been seen as the saviour of the advertising industry, but times are tough.
Mark Ritson on what football legend Brian Clough can teach today's marketers
31 Mar 2009 | by Mark Ritson
The Damned United, a film charting the tumultuous 44-day reign of Brian Clough at Leeds United FC, opened last week.
Dubai Lynx launches investigation into FP7 Doha's winning work
27 Mar 2009 | by Iain Akerman
DUBAI - The organisers of the Dubai Lynx have launched an official investigation into a string of winning work by FP7 Doha.
BMB to launch New York office
26 Mar 2009 | by Staff
NEW YORK - Beattie McGuinness Bungay (BMB) is planning to launch a New York office in the summer as part of the agency's plan to expand internationally.
Head & Shoulders 'hairy harry' by Saatchi & Saatchi
25 Mar 2009 | by Kate Nettleton
Saatchi & Saatchi has launched a 60-second version of its Hairy Harry spot for Head & Shoulders, featuring a man attempting to rescue his relationship with his hair.
DraftFCB wins Nivea sponsorship of C4's Gok's Fashion Fix
25 Mar 2009 | by Caroline Lovell
LONDON - DraftFCB has won the advertising account for Nivea's sponsorship of the Channel 4 television series Gok's Fashion Fix.
Print ad for "cancer cure" herbal tea axed
25 Mar 2009 | by Hadassah Nymark
LONDON - A magazine ad promoting Zara's Herbal Tea that claims to help fight against diseases including cancer has been axed by the Advertising Standards Authority.
Sector Insight: Deodorants and body sprays
24 Mar 2009 | by Jane Bainbridge
Deodorants usually weather recessions very well, but market saturation means there's little room for substantial growth in the sector.
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