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Amazon launches Kindle iPhone app for UK market

LONDON - Amazon has launched its Kindle e-reader app for the iPhone and iPod Touch in the UK.

Tiger Woods dropped by Accenture following off-course revelations

LONDON - Accenture has said it will severe its ties with Tiger Woods, as the consultancy firm heads a growing list of brands distancing themselves from the troubled golfer.

Procter & Gamble buys Ambi Pur from Sara Lee

CINCINNATI - Procter & Gamble has agreed to buy global air-care brand Ambi Pur for $470m from Sara Lee Corporation.

Habbo Hotel launches conversation tracking tool

LONDON - Habbo Hotel, the virtual world for teens, is offering marketers the chance to understand what its users are saying about their brands with a tool that has been piloted by MTV.

Brands struggle to kick the sales promotions habit

LONDON - This year has seen a plethora of brands lean more heavily on sales promotion to persuade cautious consumers to part with their cash.

Chinese search giant posed European domain name challenge

LONDON - Chinese search engine Baidu Inc is facing the prospect of having to bid for the domain name Baidu.eu on eBay to prevent it being sold to another company.

Are customer complaints on Twitter good for brands?

LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the complaint and repair the damage, a new study has found.

CBS cancels last Procter & Gamble soap opera

NEW YORK - CBS has cancelled the last daytime soap opera owned by Procter & Gamble, 54-year-old TV show 'As the World Turns'.

Ruling reveals Davidoff ad not in hot water

LONDON - A TV ad for Davidoff, promoting its Hot Water fragrance for men, has escaped a ban by the Advertising Standards Authority following complaints that it was sexually explicit.

Editor's comment: Agencies succeed against the odds

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.


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