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P&G to launch washing gel that cleans at 15 degrees

30 Sep 2008 | by Joe Thomas

LONDON - Procter & Gamble (P&G) will launch its most environmentally-friendly washing gel to date which enables consumers to wash clothes at 15 degrees.

Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

LONDON - The Labour Party Conference spawned a host of marketing-related events.

Warburtons to take on Hovis with £22m push

30 Sep 2008 | by Gemma Charles

LONDON - Warburtons is pumping £22m into a heavyweight marketing push designed to highlight its position as 'Britain's favourite baker', as it steps up its battle with Premier Foods' relaunched Hovis brand.

Asda launches kids health and nutrition website

30 Sep 2008 | by Dan Leahul

LONDON - Asda has recruited Leeds-based digital agency MadeByPi to develop a health and nutrition education website aimed at school children.

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.

Arctic Roll to make a comeback as Birds Eye joins retro food trend

30 Sep 2008 | by Gemma Charles

LONDON - Birds Eye is aiming to capitalise on the trend for retro food by re-entering the frozen-dessert market with the relaunch of the Arctic Roll, which it axed a decade ago.

Tesco's discount gamble

30 Sep 2008 | by Jennifer Whitehead

LONDON - Tesco spent 20 years trying to banish memories of its 'pile 'em high, sell 'em cheap' image. After making such a grand effort to position itself as a respectable store for the middle classes to shop in, is Tesco making a tactical mistake by casting itself as 'Britain's biggest discounter'?

Sector Insight: Chilled desserts

30 Sep 2008 | by Jane Bainbridge

Chilled-dessert sales are faring relatively well as health-conscious consumers continue to feel a need for the occasional treat. Whether it's a cheesecake or a cream bun that takes the fancy, the chiller cabinet is full of delights to break shoppers' dieting resolve.

Half of consumers to buy less says Henley Centre study

30 Sep 2008 | by Nicola Clark

LONDON - More than half of all people plan to consume less over the coming year as anxiety over the uncertain economic outlook weighs on the minds of the consumers.

Diageo drinkers' advice portal sparks cynicism

30 Sep 2008 | by Gemma Charles

LONDON - Diageo's decision to launch its own global website promoting responsible drinking has drawn criticism from campaigners who claim such sites are aimed at avoiding tighter regulation rather than informing consumers.

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