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Leo Burnett ad attempts to change McDonald's image

30 Jun 2008 | by Staff

LONDON - McDonald's will tomorrow launch the first commercial in a new campaign trying to overturn perceptions about the quality of its ingredients.

AMV BBDO produces Organic Delivery Company campaign

30 Jun 2008 | by Staff

LONDON - AMV BBDO has created a print campaign lauding the benefits of organic food for the Organic Delivery Company.

Labour MPs pile pressure on Heinz over gay kiss ad

30 Jun 2008 | by Colin Marrs

LONDON - Labour MP Diane Abbott has submitted a Parliamentary early day motion calling on Heinz to reinstate its "gay kiss" ad.

Bernard Matthews appoints Isobel to ad account

30 Jun 2008 | by Staff

LONDON - Bernard Matthews has appointed Isobel to its £3 million advertising account.

Tesco to appeal Competition Commission findings

30 Jun 2008 | by Staff

LONDON - Tesco will today announce its intention to appeal against findings of the Competition Commission, following its two-year investigation into the grocery sector.

Asda and Tesco enter price war to reclaim ground from hard discount chains

27 Jun 2008 | by Ed Kemp

LONDON - Britain's two biggest supermarkets have slashed prices of everyday items to relieve pressure on families concerned about rising costs of living in the UK.

David Beckham stars in global TV ad for Sharpie pens

27 Jun 2008 | by Ed Kemp

LONDON - Football star David Beckham will appear in a TV ad for marker pen brand Sharpie that will break globally next week. It ties in to a promotion that challenges entrants to 'Think Beckham and be bold'.

The Week: P&G and Unilever pledge not to slash marketing budgets

27 Jun 2008

The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting their marketing budgets, despite widespread fears among agencies that spend will be slashed as the world economy slows down.

Pharmaceutical brands fail to react to patient websites and blogs

26 Jun 2008 | by Alison Donnelly

LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion and marketing, despite the rising popularity of patient websites set up by individuals and groups outside the industry, according to the findings of a survey by Millward Brown.

Nike launches range for British universities

26 Jun 2008 | by Ed Kemp

LONDON - US sportswear giant Nike has made its first move into British university sports with the launch of an exclusive product range for British Universities & Colleges Sport (BUCS).

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