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Twinings ends Lowe relationship in account review

31 Mar 2008 | by Noel Bussey

Twinings has put its £3 million above-the-line account up for review, ending its two and a half year relationship with Lowe London.

Twinings calls advertising review

31 Mar 2008 | by Staff

LONDON - Twinings, the upmarket tea brand, has put its £4m advertising account up for review. Incumbent agency Lowe was asked to repitch for the business but declined.

Tesco pauses US expansion and plans review

31 Mar 2008 | by Darren Davidson

LONDON - Tesco has put the brakes on its expansion plans in the US for its Fresh & Easy brand following the opening of 60 stores across America since last autumn.

George backs Hannah Montana clothes launch with Disney Channel sponsorship

31 Mar 2008 | by Antoinette Odoi

LONDON - Asda's clothing brand is set to offer a range in collaboration with Disney series Hannah Montana.

Crusha ad features animated singing cats

31 Mar 2008 | by Kunal Dutta

LONDON - Milkshake brand Crusha has relaunched with a TV campaign featuring some exercise-obsessed animated kittens.

Cadbury's releases Queen Dairy Milk Trucks ad on YouTube

29 Mar 2008 | by Colin Marrs

LONDON - Cadbury's sequel to its successful 'gorilla' ad, featuring a truck race set to Queen's Don't Stop Me Now, has been released onto YouTube. Watch it here.

IAA viewpoint: the death of integrated branding

28 Mar 2008 | by Rod Banner

Integrated marketing is old news. It's over. Purist advertising agencies are no longer sustainable. The idea of crafting one big creative idea and applying it to ads, relationship marketing and gondola ends is dead and we all have to get over it, writes Rod Banner, IAA member.

The Work: New Campaigns - The world

28 Mar 2008

SKITTLES CHOCOLATE MIX - PINATA - US CREDITS Project: Pinata Client: Osher Hoberman, marketing manager, Mars Snackfoods US Brief: Create awareness and trial of new Skittles Chocolate Mix Creative agency: TBWA\Chiat\Day, New York Writer: Eric Kallman Art director: Craig Allen Planner: Lauren...

Hotline: Hurrell Moseley Dawson & Grimmer hires creative team

28 Mar 2008

Hurrell Moseley Dawson & Grimmer has hired the creative team of Marie Ronn and Stine Hole from TBWA\London. The pair created work for Skittles, PlayStation and Nivea and have also worked at Abbott Mead Vickers BBDO.

Queen track will back Cadbury's successor to 'gorilla' spot

27 Mar 2008 | by Kunal Dutta

Cadbury's eagerly awaited sequel to the "gorilla" Dairy Milk spot will debut this Saturday, featuring a midnight truck race set to Queen's 80s track Don't Stop Me Now.

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