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Walkers plans premium crisp line Redsky

09 Dec 2008 | by Gemma Charles

LONDON - Walkers is planning a major assault on Kettle Chips with the launch of an upmarket crisp brand, called Redsky, next year.

Coca-Cola Christmas ads - a retrospective

09 Dec 2008 | by Staff

LONDON - Campaign takes a look at some classic Christmas Coca-Cola print ads from down the years.

Ramsay brand unaffected by affair allegations

09 Dec 2008 | by Vox pop

Gordon Ramsay's commercial prospects are likely not be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed in the latest Brand Republic video -- watch it now.

Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

LONDON - Brands must beware the potential pitfalls of big-name character ambassadors.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Philips reviews UK agency arrangements

08 Dec 2008 | by Fiona Ramsay

LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.

Twinings launches Christmas direct marketing campaign

08 Dec 2008 | by Hadassah Nymark

LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.

Interflora takes legal action against M&S for Google AdWord bidding

08 Dec 2008 | by Jennifer Whitehead

LONDON - Interflora UK is suing Marks & Spencer and online florist Flowers Direct Online over their sponsorship of the term 'Interflora' as a Google AdWord.

Ocado launches value range to take on Tesco

05 Dec 2008 | by Gemma Charles

LONDON - Ocado has launched a value range called Everyday in a bid to compete with Tesco's Discount brands.

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of...

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