LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.
LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European account from Mindshare.
LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its Macleans mouth care range.
LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third since 2005, according to Ofcom.
LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main driver...
LONDON - From the collapse of Northern Rock to Burger King's £95 Kobe beef special, we review the key marketing moments and themes of 2008.
NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 (£2.56) and has aptly called it "Flame".
LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables for the low price of 55p, has been slammed for containing misleading dietary recommendations.
LONDON - Volunteers willing to rent out their eyelids as a temporary advertising space will net £100 from beauty product website Feelunique.com.
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