to remove filtersEditorial: Two-faced or multifaceted?
05 Dec 2007 | by Lucy Barrett, editor
I am stunned that it has taken until now for a storm to brew about Unilever's viral for its Dove brand's positioning.
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Media brief: Company teams up with Durex
05 Dec 2007
Company, NatMags' monthly women's magazine, has teamed up with Durex to launch a celebrity-backed 'Play safe' campaign to encourage women to carry condoms. The campaign, which is being supported by the Department of Health, includes editorial coverage, advertising and online activity.
Scorsese directs Hitchcock-style ad for Freixenet
04 Dec 2007 | by Larissa Vince
LONDON - Martin Scorsese has directed a Christmas TV and cinema ad for Freixenet that purports to be a reworking of a lost Alfred Hitchcock script.
Ann Summers launches viral competition
04 Dec 2007 | by Staff
LONDON - Ann Summers has launched the ‘Ann Summers Viral Academy’, a competition to find young creatives to produce its future viral campaigns.
Financial brands rein in spend over credit fears
04 Dec 2007 | by Bill Britt
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
Portman Group warns retailers on cannabis-flavoured gin
04 Dec 2007 | by Gemma Charles
LONDON - The Portman Group has cracked down on a range of cannabis-flavoured drinks from Spanish producer Beveland SA.
GlaxoSmithKline hands WCRS £30m weight loss drug account
04 Dec 2007 | by Gemma Charles
LONDON - GlaxoSmithKline has appointed WCRS to handle the £30m advertising for the pan-European launch of its weight loss ‘wonder-drug' Alli.
Cadbury ad proves draw via Sky iTV service
04 Dec 2007 | by Jennifer Whitehead
LONDON - More than 53,000 households have used the red button on their TV remote control to view a longer version of Cadbury's 'Gorilla' ad.
Are we running out of good ideas?
04 Dec 2007 | by David Tiltman
LONDON - Whether you're adding an extra blade to a razor or working at the cutting edge of science, innovation is vital. It drives brand growth and, by extension, the UK economy. But how good is UK plc at innovating? Are brands doing enough to keep the nation competitive?
Coke rolls out Sprite avatar on Facebook
04 Dec 2007 | by Gareth Jones
LONDON - Coca-Cola has partnered with Facebook to roll out Sprite Sips, a customisable branded character that consumers can use to interact with their friends online.
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