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Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
L'Oreal's Penelope Cruz ads for Telescopic Mascara, in which the actress wore false eyelashes, have put advertising in the firing line again over misleading claims, but what do the public think? Watch Brand Republic's latest vox pop video to find out.
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.
The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.
According to the March 2006 report from the Internet Advertising Bureau, the trade body for online advertising, total UK online advertising expenditure in 2005 grew by 65.6% to £1,366.4 million (£1.4 billion) to take the sector's market share to 7.8%.
According to the latest figures from the Internet Advertising Bureau, the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006.
The Branded Content Marketing Association (BCMA) has revealed its first in-depth study into consumer attitudes towards branded content working in conjunction with branded content specialist agency contentworx.
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