Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
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Forrester Research report explains blogging benefits for marketers
02 Dec 2007 | by Alex Donohue
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
Market Research League Table
04 Sep 2007 | by Staff
LONDON - For a full listing of Marketing's annual league table of the biggest market research agencies see the 5 September issue of the magazine.
Are ads too misleading?
08 Aug 2007 | by Vox pop
L'Oreal's Penelope Cruz ads for Telescopic Mascara, in which the actress wore false eyelashes, have put advertising in the firing line again over misleading claims, but what do the public think? Watch Brand Republic's latest vox pop video to find out.
Design agency league table
04 Jul 2007 | by David Tiltman
LONDON - Marketing magazine publishes its annual league table of top design agencies.
Top 100 Advertisers spend less on TV
09 Feb 2007 | by Jane Simms
Investment in advertising by the UK's top 100 advertisers recovered in the second half of 2006, after a dreadful start.
Group M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.
Bellwether points to better future for UK ad industry
25 Jan 2007 | by Philip Smith
The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.
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