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Glenfiddich searches for shop to handle £2m DM brief

06 Dec 2007 | by Kate Nettleton

LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.

Cereal firm hires Claydon Heeley

13 Nov 2007 | by Ed Kemp

LONDON - Dorset Cereals has selected direct specialist Claydon Heeley to handle its UK consumer marketing account.

Proximity London leads field for 2007 DMA awards

01 Nov 2007 | by Alex Donohue

LONDON - The Direct Marketing Association has unveiled the finalists for its annual awards ceremony, with Proximity London leading the way with five nominations.

Discovery Foods set for £3m campaign

30 Oct 2007 | by Ed Kemp

LONDON - Discovery Foods has appointed Doner Cardwell Hawkins (DCH) to promote its range of North and South American cooking sauces, meal kits and condiments.

Capri-Sun appoints bd-ntwk to account

16 Oct 2007 | by Ed Kemp

LONDON - Coca-Cola Enterprises has hired bd-ntwk to handle promotional activity for its Capri-Sun drink brand.

Philips Arctic in direct mail drive

09 Oct 2007 | by Ed Kemp

LONDON - Philips is backing its Arctic shaver range with a direct marketing drive. The work, created by WDMP, continues the 'unchartered territory' theme featured in the TV ads created by DDB London.

Unilever awards Sure deodorant job to Iris

02 Oct 2007 | by Ed Kemp

LONDON - Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant range.

Third of charity mail unopened

25 Sep 2007 | by David Tiltman

LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

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