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LONDON - Dunnhumby, the database and marketing services agency behind Tesco Clubcard, has begun a long-term joint venture agreement with Groupe Casino, the French grocery retailer, to produce a loyalty card and database scheme.
LONDON - Cosmetics giant Coty is appealing to teenage girls once again with a viral game for its Exclamation fragrance that focuses on a virtual flirtation with a boy called Brad.
LONDON - Beautiful women multi-task between normal festive duties and making themselves look good in Boots' Christmas television advertising campaign.
LONDON - Procter & Gamble has launched an advertising campaign for its Escada fragrance, shooting the promo underwater in Thailand.
LONDON - Irish boy band Westlife are to follow in the footsteps of 'X Factor' winner Shane Ward and feature in Woolworths' Christmas advertising campaign.
LONDON - Harrods is to run a James Bond-inspired Christmas window campaign in time for the UK launch of 'Casino Royale', featuring product placement and paraphernalia from the film.
Richard Sandor, DDB's London-based global business director on Nestle Purina and Johnson & Johnson (pictured), has been named the managing director of DDB Vancouver.
The relationship between branded pharmaceutical companies and their generic competitors is indeed symbiotic ('Pharma industry under fire over cost of drugs,' At A Glance, 13 Oct). As the column said, without branded products there can be no generics.
LONDON - An Original Source shower gel ad has been banned after giving rise to 29 complaints from viewers who said it featured provocative shots of a nude model they thought was under 16.
LONDON - Masterfoods has repackaged two of its Mars drinks -- Mars Original Drink and Mars Drink Extra Choc -- ahead of the launch of Mars Thick Shake in the next few weeks.
