15 Dec 2006
Think outside the Christmas box - there is too much cynical money grabbing from brands and not enough brand building in the season of good will, says Justin Foxton of CommentUK.
23 Nov 2006
The subject of who is best placed to develop a brand's strategy has been in the news in the last couple of months -- it's an old argument that bubbles from time to time, writes Simon Bolton, global CEO of branding consulatancy Enterprise IG.
08 Nov 2006
| by by Dean Woolley
Most advertising has no manners at all. It shouts at us, it barges in without permission, it is forever tapping us on the shoulder to bore us with its life story or tell us the same lame joke over and over, write Dean Woolley.
07 Nov 2006
The news in the past few weeks has been full of green taxes, Ken Livingstone threatening to raise the congestion charge for gas guzzlers and local councils promising to double parking charges for cars with high emissions, writes Clive Cooper of Your Future.
04 Oct 2006
Coca-Cola's juice brand has failed to make inroads into the UK market, despite a £5m relaunch. Nicola Clark reports.
04 Oct 2006
Brands are key to a company's value, but few boards have systems in place to quantify the contribution of these intangibles, writes Jane Simms.
27 Sep 2006
Promotions have long been POP's domain, but, writes Nicola Cottam, the medium can help build brands too.
15 Sep 2006
CREATIVE - Simon Learman, executive creative director, McCann Erickson
06 Sep 2006
| by Gemma Charles
Despite responding to the obesity crisis, the oven-chip manufacturer is struggling to retain customers.
15 Aug 2006
If you are a client and your business is up for pitch, having all that attention from four or more suitors can be dazzlingly beguiling, David Kean explains what to look out for.