Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore its reputation as king of the high street.
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Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore its reputation as king of the high street.
LONDON - Coca-Cola is launching a mobile phone branding campaign that will allow users to send each other Coke-themed Christmas messages.
Bayer Healthcare, a subsidiary of the German giant Bayer AG, is putting the $200 million media planning and buying account for its consumer care division into review.
Lowe London has promoted Leigh Thomas to head of account management. Thomas currently runs the agency's Twinings, Sure and John Lewis accounts. She was previously the business director at the agency and is the first head of account management at Lowe since 2005.
WINNER Title: Berocca Sudoku Partnership - Staying Sharp Media agency: PHD Media director: Catherine Schrier Account director/media planner: Marek Mossakowski Creative agency: JWT Creative director: Chips Hardy Account director: Katie Johnston Account planner: Olivia Heywood Client: Bayer...
LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media arrangements.
LONDON - Abbott Mead Vickers BBDO has scooped the £5m Onken Dairy account following a four way pitch.
LONDON - Pfizer is set to switch its estimated $750m global media buying business to the Interpublic Group media agencies Initiative and Universal McCann.