Thinking outside the Christmas box
15 Dec 2006
Think outside the Christmas box - there is too much cynical money grabbing from brands and not enough brand building in the season of good will, says Justin Foxton of CommentUK.
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DoH unveils festive safe sex campaign through Iris
22 Dec 2006 | by by Alex Donohue
LONDON - The Department of Health has launched a campaign to promote safe sex over the Christmas period among 18- to 24-year-olds through a point of sale promotional campaign created by integrated agency Iris.
Ultralase awards business to DS-J
14 Dec 2006 | by by Staff
LONDON - Laser-vision correction and cosmetic surgery specialist Ultralase has hired DS-J to handle its direct account.
Next initiates stores customer data push
13 Dec 2006 | by by Ed Kemp
LONDON - Next is to review its customer relationship management for its stores business to elicit more details about its shoppers and generate greater traffic for its website.
Nestle steps up Nespresso drive
06 Dec 2006 | by by Staff
LONDON - Nestle is to promote its super-premium coffee brand Nespresso with a series of global initiatives intended to defend its share of the coffee market.
Direct News: Avon seeks agency for Colour relaunch
06 Dec 2006 | by Ed Kemp
Avon is to back the relaunch of its core Avon Colour cosmetics range with a national direct campaign, and is hunting an agency to handle the brief.
Avon seeks agency for Colour relaunch
05 Dec 2006 | by by Ed Kemp
LONDON - Avon is to back the relaunch of its core Avon Colour cosmetics range with a national direct campaign, and is hunting an agency to handle the brief.
Southern Comfort eyes direct agency for Europe
23 Nov 2006 | by by Claire Billings
LONDON - Brown-Forman Corporation, the wine and spirits producer, is seeking a direct agency to reinvigorate Southern Comfort across Europe.
Cadbury selects RPM for Trident UK launch
23 Nov 2006 | by by Ed Kemp
LONDON - Cadbury has appointed sales promotion and experiential agency RPM to handle the below-the-line elements of next year's UK launch of its Trident chewing-gum brand.
Pigsback.com appoints Harrison as UK managing director
21 Nov 2006 | by by Alex Donohue
LONDON - Rewards-based consumer website Pigsback.com has appointed former Thomson Directories general manager Brian Harrison as its UK managing director.
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