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One, the ethical water brand, has been chosen by the organisers of Live 8 and Make Poverty History as the official water for both events.
Wall's Ice Cream is backing Magnum 5 Senses, its limited-edition ice-cream range for this summer, with its first money-off coupon, which will be distributed through a door-drop to 1.5m UK homes.
The NHS has created hard-hitting ads with the message 'Smoking damages your sex life' as part of its 'Don't give up giving up' work. The campaign, which breaks this week on TV, radio and outdoor, was created by Abbott Mead Vickers BBDO and Kitcatt Nohr Alexander Shaw.
Dairy Gold Foods' Xtreme Cheddar is targeting men under 35 with ads in The Sun, FHM and Kerrang!, as well as on 48-sheet poster sites. The campaign, by Golley Slater, asks consumers if they are tough enough to eat Xtreme.
Interbrew UK has promoted Sandra Mitchell to the new position of director of marketing, Scotland & Ireland. Currently head of marketing, core lager, she will oversee marketing activity for all brands in the Interbrew portfolio.
Procter & Gamble is poised to appoint Fallon to its advertising roster. The agency is understood to be in talks with the FMCG giant about handling advertising for a male grooming brand.
LONDON - Nestle Purina pet food Bakers is to make its debut in the dog treats market, taking on rival Masterfoods' Pedigree range.
LONDON - Jacob's Creek has become the first wine brand to introduce temperature-sensitive labels that will indicate when the wine is cool enough to drink.
LONDON - The multimillion-pound launch promotion for Colgate-Palmolive's Aloe Vera deodorant range, which is endorsed by tennis star Maria Sharapova, has backfired after the authorities at Wimbledon's All England Club blocked a high-profile field marketing exercise at this year's tournament.
LONDON - Subway, the fast-food chain, has appointed MediaCom to its £7m media planning and buying business.
