Healthcare: At a Glance - European code of practice tightened
17 Jun 2005
Has the revised code on the promotion of medicines finally been published?
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Haygarth expands senior team with promotions and appointments
22 Jun 2005 | by by Julia Pearlman
LONDON – Integrated agency Haygarth has made a series of promotions and appointments including Gavin Mackennan-Little to head up its copywriting team.
Healthcare: Genosis brings in H&K for Fertell UK launch
17 Jun 2005
Hill & Knowlton has secured a UK PR contract for infertility equipment maker Genosis.
Healthcare: Harper leaves SHL for deputy MD role at WS
17 Jun 2005 | by Ian Hall
Shire Health London client services director Lucie Harper has quit to join Weber Shandwick.
Healthcare: Roche unveils first hires to revamped team
17 Jun 2005
Swiss pharma firm Roche this week confirmed the first appointments to a restructured UK PR operation.
Healthcare: Merck hunts shop for image boost
17 Jun 2005 | by Beth Herskovits
NEW JERSEY: Merck, the US drugs giant at the centre of one of the largest drug crises of recent times, is seeking an agency to boost its corporate reputation.
Healthcare: GSK plans agency hires for Cervarix campaigns
17 Jun 2005 | by Ian Hall
LONDON/RIXENSART: GlaxoSmithKline is preparing to call in a brace of agencies to handle pre-launch comms for Cervarix, a cervical cancer treatment that experts have claimed could spell the end of the need for smear tests.
Avon drafts in support for breast cancer fundraiser
17 Jun 2005 | by Sarah Robertson
Avon Cosmetics is stepping up its annual breast cancer awareness cause-related marketing programme by appointing a PR agency to promote the initiative for the first time.
Sunny D prepares relaunch of brand
17 Jun 2005 | by Dan Bloch
The owner of soft drink Sunny D has called in PR support ahead of a UK repositioning of the brand, whose reputation remains tarnished after several years of negative media reports about the drink's contents.
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