The World: New York - PepsiCo to stop making Pepsi Edge variant
27 May 2005
PepsiCo has halted production of Pepsi Edge, the mid-calorie cola it launched last summer.
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The World: Dallas - Zales moves $60m creative to Richards Group
27 May 2005
The US jewellery retailer Zales has moved its $60 million creative, media planning and buying account from Publicis to the Dallas-based independent agency The Richards Group.
Close-Up: Live Issue - Are the British too easily offended?
27 May 2005
Is the public's growing readiness to complain about ads part of a wider social trend, Jeremy Lee asks.
Tate & Lyle signs up CHI sister agencies
27 May 2005
Tate & Lyle has followed up its appointment of Clemmow Hornby Inge by adding CHI's sister agencies Naked Inside and Hall Moore CHI to its roster.
Media: Sure forn Men signs sponsorship deal
27 May 2005
Sure for Men has signed a sponsorship deal with Virgin Radio to link with its official sponsorship of the British & Irish Lions tour. The Virgin package includes a Sure rugby quiz on the Pete and Geoff Breakfast Show and Lions players recording their own packages with Sure branded messages.
McCann's McGuinness relocates to London
27 May 2005
John Dooner, the chief executive of McCann Worldgroup, has posted the network's MasterCard supremo, Peter McGuinness, to London to shore up the network's Unilever business.
Tanqueray quits W&K Amsterdam
27 May 2005
Clive Tanqueray, the account director on the Nike business at Wieden & Kennedy Amsterdam, is leaving the agency after 18 months.
Morecambe and Wise song brings sunshine to Coke ad
27 May 2005
Coca-Cola has turned to Morecambe and Wise's Bring Me Sunshine for the soundtrack to its follow-up to last year's "I wish" campaign.
Diesel brand 55DSL talks to ad agencies
27 May 2005 | by Emma Barns
Diesel's streetwear brand, 55DSL, is talking to agencies about its creative account.
Mother hires Dobbie as Orr's replacement
27 May 2005 | by James Hamilton
Clare Dobbie, a former Nike UK advertising director, has joined Mother as a senior strategist to head the agency's Boots account.
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