Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
Heavy discounting and the rise of 'metrosexual' man are driving the fragrance sector, writes Jane Bainbridge.
Search results
Search filters:
By Date
-
2005
By Publication
- Marketing
By Industry Sector
-
FMCG
Click 
to remove filters
Add Search Filters:
By Date
By Discipline
- Digital marketing (14)
- Direct Marketing (72)
- Marketing (893)
- Media (40)
By Sector
- Cosmetics / Toiletries (170)
- Household Products (13)
- OTC Drugs (43)
Gillette launches Venus extension
21 Dec 2005
Gillette is planning its biggest promotional campaign since the launch of its Venus ladies' razor line five years ago to support the debut of Venus Vibrance, its first battery-powered razor for women.
Burger King pools £50m global work in US shop
20 Dec 2005 | by by Nicola Clark
LONDON - Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren.
Carlsberg backs FA Cup sponsorship with on-pack drive
14 Dec 2005 | by by Staff
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.
McCain readies loyalty push through Carlson
14 Dec 2005 | by by Ed Kemp
LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.
Branding News: Biore introduces oily skin range
14 Dec 2005
Biore, the KAO Corporation-owned skincare brand, is launching its first products for consumers with oily skin.
Branding News brief: Right Guard Xtreme to run on-pack promotion
14 Dec 2005
Right Guard Xtreme is to run an instant-win on-pack promotion promising the opportunity to 'Live life to the Xtreme'. The activity, which was developed by The Triangle Group and offers prizes such as exotic holidays, is aimed at 16- to 24-year-old men.
Branding News brief: Nice 'n' Easy Root Touch-Up to launch in UK
14 Dec 2005
Nice 'n' Easy Root Touch-Up, the US hair colour brand from Clairol, is to launch in the UK in February. The range comprises 12 shades to match various hair colours. A range of activity will support the launch.
Adwatch: Hugo Boss - 'Playing ball'
14 Dec 2005 | by Leon Jaume, Executive creative director, WCRS
Come with me into a strange world. A world full of nakedness, filtered skies and whispering. The twisted, certifiable world of Christmas fragrance ads.
Pepsi set to pull plug on £30m FA sponsorship tie
13 Dec 2005 | by by Drew Barrand
LONDON - Pepsi is poised to follow Nationwide Building Society by pulling its sponsorship of the Football Association.
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
