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The 10 Best TV Ads of 2004

22 Dec 2004

1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.

Gillette extends Venus razor line

22 Dec 2004

Gillette is to introduce a women's version of its M3 Power razor to broaden the offering of its Venus brand.

Ariel Non Bio wins 'allergy-free' seal of approval

22 Dec 2004 | by Samuel Solley

Ariel will be the first detergent to claim that it offers consumers allergy-free washing after securing endorsement from the British Allergy Foundation.

News brief: Correction

22 Dec 2004

Brand Health Check, 15 December. We stated that Double Velvet's sales for the 12 weeks ending 10 November 2004 were £53.7m, a drop of 24% on the previous year. This figure actually refers to the brand's full-year sales, which fell from £71m in the 52 weeks to 10 November 2003.

People moves: Diageo Ireland

22 Dec 2004

Kathy Parker, global brand director for Lever Faberge's Dove deodorant, is leaving the company after 14 years to join Diageo Ireland as head of marketing for Guinness and ale brand Smithwick's. Parker will replace Paul Ody, who is leaving the company, and will report to marketing director Paul Kelly.

Procter & Gamble pushes key beauty brands on iVillage.co.uk

22 Dec 2004 | by Emma Rigby

Procter Gamble is bringing its beauty brands Max Factor and Clairol together on the web for the first time through an online partnership with women's site iVillage.co.uk. The two brands are featured alongside iVillage's coverage of the film Bridget Jones: The Edge of Reason, suggesting beauty and...

Clearasil For Men targets older teens

22 Dec 2004

Skincare brand Clearasil For Men has launched a site targeting 16 to 24-year-old males with a new range of products.

Government stubs out point-of-sale tobacco advertising

21 Dec 2004 | by Sam Matthews,

LONDON - New controls on tobacco advertising, limiting the size of point-of-sale displays in shops, pubs and clubs comes into effect today, the government latest attempt to clamp down on smoking.

Brand Health Check: Chanel No.5 - Breath of fresh air or unnecessary hype?

17 Dec 2004

In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC, as Atifa Hargrave-Silk discovers. Chanel forked out US$35 million to create the world's most expensive TVC, starring Nicole Kidman, who was paid almost the same as for a full-length feature...

Lynx ad cleared after complaints it endorses casual sex

15 Dec 2004 | by Jennifer Whitehead,

LONDON - The Bartle Bogle Hegarty Lynx spot, which retraces the steps of a couple following a one-night stand begun after meeting in a supermarket aisle, has been cleared by the advertising watchdog after a number of complaints.

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