to remove filtersOxiClean to introduce baby-safe stain remover
08 Dec 2004 | by Samuel Solley
Household cleaning specialist Orange Glo is to launch its first dedicated baby range under the OxiClean brand.
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Bic in revamp of Classic razor line as Bic 2 launches
08 Dec 2004 | by Staff,
LONDON - Bic is ditching the Classic branding for its iconic orange disposable razor in favour of a numerical system, following the introduction of a twin-blade product, Bic 2.
Brand Builders: Carolyn.K
08 Dec 2004
It's cute, it's feminine, but above all, it's pink. Alexandra Jardine reports on an accessories brand with celebrity fans.
Branding News: Bic in revamp of Classic razor line
08 Dec 2004
Bic is ditching the Classic branding for its iconic orange disposable razor in favour of a numerical system, following the introduction of a twin-blade product, Bic 2.
Campaign: Kalashnikov promotes own-brand vodka
03 Dec 2004 | by Donna Werbner
Campaign: Kalashnikov Vodka UK launch Client: Kalashnikov Joint Stock Vodka Company PR team: Talk Loud PR Timescale: February-October 2004 Budget: £50,000
Campaign: Second Opinion
03 Dec 2004
Splendid Communications PR director Kathryn Pringle has worked on the launch of Smirnoff Norsk vodka and Drambuie Cream.
MindShare wins Nestle battle
03 Dec 2004 | by Jeremy Lee
The agency strengthens its grip on the Nestle business after a showdown with ZenithOptimedia.
The Work: Private View
03 Dec 2004
CREATIVE - Steve Henry, creative partner, HHCL/Red Cell Welcome to the cheap-shot shooting gallery. A place where (traditionally) traditional creative directors pretend that every ad comes from a beer brief and where the old "lads' view" of advertising flourishes, just as it does on D Alan Duncan,...
The World: Insider's View - Russia
03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe
International brands are using more and more local flavour in their attempts to communicate with Russian consumers.
Media News: P&G's Aussie in cross-media ties
01 Dec 2004
Procter Gamble has struck a £500,000 cross-media deal with Emap and Capital Radio to back its Aussie haircare brand.
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