Johnson & Johnson gives £15m personal care launch to Lowe
28 Nov 2003
Johnson Johnson has handed Lowe the 15 million pan-European assignment to launch a new personal care range across Europe.
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As ever more brands try to gain a foothold in the already crowded haircare market, companies are looking to PR to get their products noticed.
Johnson Johnson has handed Lowe the 15 million pan-European assignment to launch a new personal care range across Europe.
SCA Hygiene Products has appointed Bartle Bogle Hegarty to its 50 million pan-European creative account after it pitched against a number of undisclosed UK and European creative agencies.
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LONDON - SCA Hygiene Products has appointed Bartle Bogle Hegarty to its £50 million pan-European creative account after it pitched against a number of undisclosed UK and European creative agencies.
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