SCA gives £100m European sanpro business to BBH
27 Nov 2003
SCA Hygiene has appointed Bartle Bogle Hegarty to handle the European creative account for all its sanitary protection products, believed to be worth a total 100m, including 11m in the UK.
Carole Armstrong-Hooper, UK marketing director at Henkel's detergents division, is to leave her position after three years. She is moving to South Africa to take up an undisclosed role within the household goods company at the end of the year.
SCA Hygiene has appointed Bartle Bogle Hegarty to handle the European creative account for all its sanitary protection products, believed to be worth a total 100m, including 11m in the UK.
Sara Lee has added two products to its Ambi-Pur air freshener range. Packaging has been handled by Design Bridge. The Ambi-Pur Fragrance Burner offers up to 50 hours' burn time, while a limited-edition Fragrance of the Year, for electrical plug-ins and instant perfume,will feature a scent called Zoom.
BIG BANNER POSTER FOR BIG MEN'S CLOTHES
LONDON - Catherine Zeta-Jones will demonstrate the power of perfume in her first television work for cosmetics brand Elizabeth Arden since she signed as spokesperson last year.
LONDON - Tinderhouse, the digital design and marketing consultancy, has relaunched the UK property websites, 4salebyowner.co.uk, following a marketing review of the site.
LONDON - CosmoGirl is launching an online campaign to promote awareness of HIV and Aids, in conjunction with the cosmetics brand Mac.
Client: British Dental Association PR Team: In-house Campaign: Introduction of fluoride into water supplies Timescale: February-November 2003 Budget: 15,000
Leo Burnett has been awarded the 45 million global creative advertising account for Wella in the same week the network's UK office faces the loss of 8 million in business as the printer manufacturer Epson calls a pan-European pitch.
CounterAttack - DDB, Canada These four TV spots target potential drink drivers but avoid the shock tactics of squealing brakes, splattered blood and mangled bodies. There's not even a car in sight. A tow truck carts away diners enjoying a drink or three at a posh restaurant to underline that CounterAttack...