SCA Hygiene Products has appointed Bartle Bogle Hegarty to its 50 million pan-European creative account after it pitched against a number of undisclosed UK and European creative agencies.
The joy of being in a small agency is that we all know each other very well: there is no escape. You share the highs and lows, gossip flies around like bush-fire, you really feel a part of all that is going on. There seems to be no divide in any department, except perhaps this Monday morning: the French...
Zirtec, the antihistamine brand owned by UCB Pharma, has called in a number of creative agencies to pitch for its 1 million account.
To sustain healthy levels of organic growth this year, JCDecaux set out to ensure it was perceived as a media partner and solutions provider dedicated to adding value for its clients. This called for a media literate sales team.
Vizeum, Aegis Media's nascent second-string global network, has appointed Malcolm Hunter as its chief strategy officer.
WINNER Title: Kit Kat "Britain's Biggest Break" Media agency: MindShare Media director: Nick Ashley Business director: Simon Bielby Creative agency: J. Walter Thompson Account director: Emma Stewart-Smith Account planner: Fern Miller Client: Nestle Rowntree Brand/product: Kit Kat Marketing director:...
LONDON - SCA Hygiene Products has appointed Bartle Bogle Hegarty to its £50 million pan-European creative account after it pitched against a number of undisclosed UK and European creative agencies.
L'Oreal UK has named Sophie Gasperment managing director of L'Oreal Consumer and Professional Products, giving her ultimate marketing responsibility for a brands portfolio worth 71m.
Finish, the Reckitt Benckiser-owned dishwasher brand, is launching a variant containing a glass-protection agent. The formula will be explained to customers via on-pack stickers and a TV campaign.
Colgate-Palmolive is filing a lawsuit against Procter Gamble in the US, accusing it of making false claims in ads for its tooth-whitening products. Colgate wants P G to stop running ads for its Crest Night Effects and Crest Whitestrips product, and to pay damages.
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