Deep Heat, the muscle-pain relief company, is to spend more than 1.3m on a campaign to appeal to younger consumers with an interest in sport. Activity includes backlit posters near gyms and leisure centres, and ads in sport and health magazines.
Wilkinson Sword is promoting its Quattro razor with an eight-week, six-figure deal on talkSPORT. The station's breakfast presenter, Mike Parry, will shave off his beard on-air as part of the deal.
Tesco has launched a Freefrom own-brand range for customers with an allergy or intolerance to wheat, gluten or milk. The range comprises 50 products, including bakery, biscuit, cake, pasta, milk and Christmas products. Packaging, designed by retail specialist Astound, features a bold purple colour,...
L'Occitane En Provence, the French luxury toiletries brand, is supporting a perfume range, L'Oranger, with its first UK ad campaign. The 300,000 activity will run on transport media, press, direct mail and the web, and centres on the 'True story of L'Oranger', a farmer who picks the orange blossoms...
LONDON – Boots has cut the shortlist for its £44m advertising account down to two agencies, dropping Publicis and Abbott Mead Vickers BBDO from the review.
LONDON - Lowe has lost the £8m European advertising account for laundry brand Surf to fellow Unilever roster agency Bartle Bogle Hegarty.
LONDON - Remington is reminding people about its new Bikini Trim & Shape product in the run-up to Christmas with a new festive print ad, building on the success of its racy launch advertising.
LONDON - Girl band Atomic Kitten have come under attack for a range of branded make-up that is targeted at six year olds.
As ever more brands try to gain a foothold in the already crowded haircare market, companies are looking to PR to get their products noticed.
Johnson Johnson has handed Lowe the 15 million pan-European assignment to launch a new personal care range across Europe.
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