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EUROPEAN AGENCIES: The cost of pitching

17 Oct 2003 | by Rhymer Rigby

Despite having no guarantee of return, huge and costly pan-European pitches are now becoming more common. Rhymer Rigby looks at how this affects clients and agencies.

Superbrands case studies: Andrex

05 Sep 2003

Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent Judging Panel.

Profile: Kai Boschmann, Burger King International

08 Aug 2003 | by Ian Hall

Burger King comms director takes up the baton on global health concerns.

The Brand Council case studies: Cacharel

05 Mar 2003

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

The Demographic Shift - 16

21 Feb 2003

I've been looking for positive reasons for exiting the 18- to 34-year-old group (they're thin on the ground) and I've found another in giving up smoking. I'm going to miss it, writes Gordon MacMillan .

The Brand Council case studies: Aveda

10 Feb 2003

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

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