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LONDON - Leading advertisers have added to ITV's problems, telling the troubled television network that they are planning to pull their advertising budgets from the channel in the face of falling audience numbers.
LONDON – WPP Group was up more than 6.5% this morning on the back of the £400m account win of Gillette's media business by MindShare. The win was first reported this morning and confirmed officially this afternoon. Updated
LONDON - WPP Group has scored a major coup as its MindShare media agency is understood to have been awarded Gillette's £400m global media buying account, despite not having previously worked for the shaving giant.
GM food trade body the Agricultural Biotechnology Council has hired Lexington Communications on a £250,000 fee issues management and public affairs remit.
PHARMA: Taisho Pharmaceutical has hired Consolidated Communications to handle PR in the UK for its Lipovitan health drink brand. The agency team is led by board director Debra Burtt who reports to Alex Armstrong, marketing manager at Taisho.
The UK's largest tobacco firm, Imperial Tobacco, is to axe 37 jobs in corporate affairs following the acquisition of Germany rival Reemstma Cigarettenfabriken.
CHICAGO: Unilever is reviewing its multi-million pound PR account for the Dove brand, held by agency of record M Booth Associates for the past nine years. The review comes amid a broader agency reshuffle. A four-strong shortlist has been drawn up, including Weber Shandwick and Edelman PR Worldwide.
Client: The Tea Council PR Team: Bluepool, a division of Lexis PR Campaign: Astro Tea Timescale: October 2001 - May 2002 Budget: £40,000
Publicis has won the creative assignment on the £10 million Velvet toilet tissue account in advance of what will be a major brand extension for the product.
Unilever's "club" agency networks ought to watch out. Bartle Bogle Hegarty has proved adept at nipping in to steal their lunch. Now it has bought a stake in the Brazilian agency Neogama to capitalise on the multinationals' increasing willingness to embrace creatively led local shops. Better keep an...
