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Unilever and ITV agree £320m four-year deal

31 May 2002 | by JEREMY LEE

Unilever has signed a £320 million four-year airtime deal with ITV, which it claims is the largest of its kind.

Unilever and ITV agree £320m four-year deal

31 May 2002 | by JEREMY LEE

Unilever has signed a £320 million four-year airtime deal with ITV, which it claims is the largest of its kind.

Dior consolidates cosmetics into BBDO

30 May 2002 | by Staff,

LONDON - Dior, the French fashion and cosmetics giant, has consolidated its international cosmetics account into Omnicom Group agency CLM/BBDO Paris, following a three-way pitch.

OPINION: Good timing defines Unilever's ITV deal more than shrewd prediction

30 May 2002 | by MARK PALMER, managing partner at OMD UK. Raymond Snoddy is on holiday

Unilever and ITV this week announced the largest ad-vertising deal in UK media history, £320m over four years.

STOP PRESS: British men wash their hair more often

30 May 2002

British men wash their hair more often than women and are more likely than their European counterparts to use alternative hair-washing products such as body and hair shampoo or shower gel, according to research by Taylor Nelson Sofres.

BRIEFS: Lever Faberge is running Jubilee-theme promotion

30 May 2002

Lever Faberge is running a Jubilee-themed on-pack promotion for Surf that gives consumers the chance to 'live like the Queen for a year'. Two packs of Surf will contain a Golden Ticket worth £50,000, while 2000 others will contain a £50 cash note. Surf has appointed Creative Partnership Marketing to...

MEDIA: Unilever agrees £320m four-year ads deal with ITV

30 May 2002

Carlton and Granada have struck a £320m four-year ITV advertising deal with Unilever, which promises to provide it with discounts and favoured terms for its huge portfolio of consumer household brands.

STOP PRESS: DoH appoints Delaney Lund Knox Warren

30 May 2002

The Department of Health has appointed Delaney Lund Knox Warren to handle a £3m advertising task to encourage teenagers to use contraception. Naked has been handed the media account.

DIRECT BRIEFS: Galderma launches psoriasis treatment brand

30 May 2002

Galderma, the pharmaceuticals company, is launching psoriasis treatment brand Silkis with a direct response marketing push created by Jays Advertising %26 Healthcare Communications. The campaign, which features a psoriasis patient regaining confidence by using the product, is running across a range...

Natalie Imbruglia is latest star who is worth it for L'Oreal

29 May 2002 | by Jennifer Whitehead,

LONDON - Natalie Imbruglia, the singer and former soapstar, is the lastest star to be worth it for French cosmetics company L'Oreal, as the diminutive Australian signs a contract estimated to be worth £100,000.

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