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Asda won the right to slice its Parma where it likes, top food brands came under fire for their misleading names, while Nintendo got the jitters dropping the price of its GameCube before it had even launched, writes Gordon MacMillan in this week's Brand Watch .
LONDON - Ben & Jerry's ice cream and Hellmann's Mayonnaise helped Unilever in the UK and North America, as the consumer goods giant revealed 2% revenues growth in its first-quarter results.
Lowe has unveiled a TV commercial for Piz Buin, the suntan lotion brand, to launch its new fake-tan product in time for summer.
Pedigree Masterfoods is using the latest Hugh Grant movie, About A Boy, to reach would-be customers for its Sheba premium cat food brand.
CONSUMER: Sportswear firm Fila has appointed Coalition PR to handle all UK PR. The brief - focusing on sport, lifestyle, retail and music work - will seek to promote the firm's clothes to the youth market.
NEW YORK - D'Arcy has laid off more than 50 staff, following the loss two weeks ago of the Procter & Gamble US Pampers account.
Nestle has shortlisted McCann-Erickson, DDB and Fallon to pitch for lead global status on its Ralston Purina petfood account. Lowe and Bates have been dropped from the review.
Baco, the manufacturer of Bacofoil and other kitchen accessories, is talking to agencies about its ad account, said to be worth £2 million.
The WPP-owned J. Walter Thompson network and Havas Advertising's Euro RSCG Worldwide network will share the £300 million global advertising account of household and personal care giant Reckitt Benckiser, running the business from their London offices.
Boehringer Ingelheim, the world's largest privately owned pharmaceutical company, has called in the Bates network as it attempts to build a consistent pan-European brand for its Pharmaton vitamin product.
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