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Freuds lands Jack Daniel's makeover job

29 Mar 2002 | by CHRIS SCOTT

Bourbon brand Jack Daniel's is to be the subject of an image makeover at the hands of Freud Communications.

PUBLIC SECT0R: The Tea Council appoints Education Connections

29 Mar 2002

TEA COUNCIL: The Tea Council has appointed agency Education Connections to handle a PR and marketing campaign that will target primary school children. The campaign includes the launch of a website in May and is overseen by Bill Gorman, the council's executive director.

INTERNATIONAL: Hellman's mayonnaise hires Hill & Knowlton

29 Mar 2002

NEW YORK: Unilever Bestfood's Hellman's mayonnaise has hired Hill & Knowlton to handle US consumer PR as part of a major integrated marketing programme. Hellman's, which is the top-selling mayonnaise in the US, is launching the comms push to ensure the brand stays 'relevant' for consumers.

CAMPAIGNS: Consumer PR - Sherry aims for a cooler drinking fan

29 Mar 2002 | by ANDY ALLEN

Unipath calls a pitch for £10m global work

29 Mar 2002 | by JENNY WATTS

Unipath, the women's health diagnostics subsidiary, which includes the Clearblue Home Pregnancy Test and Persona Contraceptive brands, has called a pitch on its global £10 million creative business.

Grey ads for So You focus on girlfriends shopping for luxury

29 Mar 2002

Grey Worldwide London shows images of women buying luxury gifts for themselves to demonstrate the essence of Procter & Gamble's new Giorgio sub-brand So You in a global television and press campaign.

STOP PRESS: Savlon returns to TV

28 Mar 2002

Savlon, the antiseptic brand owned by Novartis, is returning to TV after five years as sponsor of GMTV's national weather forecast for three months. The deal is worth £300,000 and was brokered by Mediaedge:CIA.

Nestle seeks out global shop for petfood account

28 Mar 2002

Nestle is holding an international pitch to choose a lead agency for its Ralston Purina petfood business. The pitch marks the last phase in the global agency realignment that began last year and saw lead agencies appointed for other Nestle sectors.

NEWS BRIEFS: Masterfoods unveils new packaging for Pedigree

28 Mar 2002

Masterfoods is to unveil a new packaging format for dog food brand Pedigree. The launch of Pedigree pouches follows the success of Whiskas pouches, which has 40% of the single-serve cat food market. The product will be backed by a £7m advertising, sampling and direct mail campaign throughout this year.