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Reckitt Benckiser is to axe its Immac and Haze brands as part of its 'Powerbrand 2005' strategy, which outlines plans to derive 50% of revenues from 15 core brands by 2005. The Immac hair removing range will be rebranded in stages as Veet, Reckitt's European equivalent brand. The...
Henkel has signed comedy actress Julie Walters to star in a 2m TV ad campaign for its Glist dishwasher detergent brand. The star of Billy Elliot and Dinner Ladies will appear with a dishwasher in a gleaming high-tech kitchen, examining a glass, and advising viewers to fight 'the baked-on nasties'...
Palmolive has struck a 750,000 deal for its Soft 750,000 deal was brokered by Mediaedge:CIA. Its online offshoot The Digital Edge has developed an SMS and online element as part of a data capture exercise that will trail the show's storylines and invite viewers to vote for the show's slushiest...
Lancaster, the cosmetics group, has launched three products as part of its Aquamilk Body range: a milk body lotion, softening milk body spray and milk body mousse.
Luxottica has appointed Outrider to handle the global web site for its Ray-Ban eyewear brand in a bid to reinforce relations with its target market of men aged 18 to 49. Outrider's brief includes a complete redesign of the site to make it more interactive and to allow users to view eyewear collections...
The UK's third biggest pub company, Spirit Group, is searching for an agency to handle regional consumer PR for its 1,040 pubs and clubs.
Consumer PR for Dairy Crest's entire range of brands is set to be pitched as the firm reviews its comms needs.
Wine-maker Ernest & Julio Gallo faces a further agency reshuffle after seeing a second agency resign in less than a month.
Colgate-Palmolive has handed Starfish Communications its seven-figure retained consumer and trade PR account after the agency defeated eight-year incumbent Cohn & Wolfe in a competitive pitch.
TRADE BODY: The Food and Drink Federation, that industry's trade body, has promoted its director of communications Martin Paterson to the role of deputy director-general. Paterson, a former deputy comms director at the defunct Department for Education and Employment, retains his role as the federation's...
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