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THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

1. GILLETTE

Ad recession forces Martin Smith's shop to shut after a year

Rapley Smith Jones, the agency founded by the former Grey Worldwide London chief executive, Martin Smith, with Mark Rapley and Roisin Robothan-Jones, is being "mothballed" after less than a year in business.

Optimedia moves chunk of outdoor spend to Meridian

Zenith Optimedia Group is moving a large chunk of its clients' estimated £15 million outdoor spend into the poster specialist Meridian Outdoor.

HOTLINE: Wyeth pharmacuetical company narrows shortlist

Wyeth, the pharmaceutical company that markets Anadin and other over-the-counter products, has narrowed the shortlist for its media account to Optimedia and BBJ. Mediaedge:cia has been knocked out. A decision is expected next week.

Profero beats three to land AstraZeneca global product task

The digital agency Profero has won a £2 million account to work with the pharmaceuticals giant AstraZeneca on a global basis in 2003.

Toshiba picks WCRS to create £15m Euro branding campaign

The electronic goods manufacturer Toshiba has appointed WCRS to run a £15 million pan-European brand campaign to take on Dell and Hewlett-Packard.

HOTLINE: i-level wins online media account for Specsavers

The digital media agency i-level, which handles the entire new-media work for BT, has won the online media account for Specsavers following a four-way pitch. Outrider had held the account.

OMD UK beats Universal McCann to Nestle Purina media account

OMD UK has won the £11 million centralised media account for Nestle's Purina petfood division.

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

Or are they essential to help steer their clients through the bad times? Lucy Aitken investigates.

HOTLINE: Starcom Motive wins Penhaligon account

Starcom Motive has won the £1 million media account for the fragrance and gift brand Penhaligon's. The creative account was handed to Springer Jacoby earlier this month.

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