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The digital media agency i-level, which handles the entire new-media work for BT, has won the online media account for Specsavers following a four-way pitch. Outrider had held the account.
Carex, the PZ Cussons-owned handwash brand, is launching an interactive web site aimed at mothers and children at carex.co.uk. The site features the Carex Squirt characters, who have appeared in recent TV ads for the brand.
LONDON - Cosmetics brand Rimmel has launched its second interactive TV campaign, as part of a data capture initiative and sampling drive for its Double Act Foundation.
LONDON - Electronic Arts has signed a multimillion-pound product placement deal with McDonald's and Intel, which will see the burger and chip giants featured heavily in its upcoming computer game 'The Sims Online'.
In the past decade, the notion of 'Britishness' became the subject of intense debate, fuelled by events that put our sense of national identity to the test. The opening of the Channel Tunnel, the death of Princess Diana, the victory of New Labour, the launch of the European single currency, the Queen's...
TEA COUNCIL: The Tea Council has appointed agency Education Connections to handle a PR and marketing campaign that will target primary school children. The campaign includes the launch of a website in May and is overseen by Bill Gorman, the council's executive director.
Providing three unique mobile marketing activities at the awards event, 12snap focused on mobile interaction and entertainment for attendees throughout the evening.
LONDON - All forms of tobacco advertising could be banned as soon as summer, after the government said it would support a Liberal Democrat's private member's bill.
LONDON - BMPtvi, the interactive TV arm of BMP DDB, is drop its BMP name and take on the moniker of sister media-buying network OMD to reflect the media-driven nature of the interactive TV market.
Luxottica has appointed Outrider to handle the global web site for its Ray-Ban eyewear brand in a bid to reinforce relations with its target market of men aged 18 to 49. Outrider's brief includes a complete redesign of the site to make it more interactive and to allow users to view eyewear collections...
