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CLOSE-UP: LIVE ISSUE/ASIAN ADVERTISING AWARDS: Asia’s creatives still lack bite of western agencies - Attracting young talent is proving difficult for Asian shops

It is not often that Procter & Gamble wins best of show at an advertising awards ceremony. Or that the top prize at any event goes to a shampoo, let alone Head & Shoulders.

Freud loss as KFC drops celebrity tactics

KFC is seeking an agency to replace Freud Communications on its UK consumer account following a decision to change the focus of its communications strategy away from celebrity endorsements.

Shine wins first consumer brief for Magnum PR

Shine Communications has been appointed to handle consumer PR for Birds Eye Wall s premier ice cream brand Magnum.

BORDER LINES: ANKARA Colgate-Palmolive turns to Tribeca

Colgate-Palmolive has appointed Tribeca Communications to handle corporate and brand based PR, covering media relations and marketing communications over five product categories. Tribeca s sister company Tribal will handle mechandising. Tribeca s seven-strong team will be led by Senem Oktar and report...

D&A drops ITV from media schedule

Dollond & Aitchison (D&A), the high street optical retailer, is dropping ITV from its media schedule in favour of partnerships with Channel 4, Channel 5 and an as-yet unnamed Flextech satellite station.

Wella signs Carol Smillie

Wella has signed TV presenter Carol Smillie to revive the 54-year-old Vosene shampoo brand in a pounds 3m campaign aimed at mothers.

Sainsbury’s trials green section in London store

Sainsbury s is trialling a new store within a store concept branded Wellbeing, which brings together organic foods with other green products, including household goods.

NEW MEDIA: Briefs

AdForum has launched Adfolio, which it claims is the largest searchable online library of advertising creative. The site features 2500 executions across print and TV media, with a further 4000 to be added. The site is password protected but visitors can register for free at www.adforum.com.

DIRECT: Design Choice/Contact lens holder

Funny things, contact lenses. When I started wearing them, it took three torturous stages of cleaning, disinfecting and storing before I could start the day. Now it s a one-stage solution.

BRAND MASTERS: Sir Michael Perry: Quality controller - Centrica chairman Sir Michael Perry talks to Conor Dignam about successful marketing

Interviewing Sir Michael Perry has been likened to taking tea with a nervous Bishop. The former Unilever chairman certainly isn t a natural interviewee. He eyes my tape recorder as though it might leap off the table and bite him. Only politicians like being interviewed, he mumbles when I suggest he...

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