31 Mar 2000
| by STEFANO HATFIELD
It is not often that Procter & Gamble wins best of show at an
advertising awards ceremony. Or that the top prize at any event goes to
a shampoo, let alone Head & Shoulders.
31 Mar 2000
| by DAVID MCCORMACK
KFC is seeking an agency to replace Freud Communications on its UK
consumer account following a decision to change the focus of its
communications strategy away from celebrity endorsements.
31 Mar 2000
| by JENNIFER WHITEHEAD
Shine Communications has been appointed to handle consumer PR for
Birds Eye Wall s premier ice cream brand Magnum.
31 Mar 2000
| by JULIETTE GARSIDE
Colgate-Palmolive has appointed Tribeca Communications to handle
corporate and brand based PR, covering media relations and marketing
communications over five product categories. Tribeca s sister company
Tribal will handle mechandising. Tribeca s seven-strong team will be led
by Senem Oktar and report...
30 Mar 2000
| by ALEXANDRA JARDINE
Dollond & Aitchison (D&A), the high street optical retailer, is
dropping ITV from its media schedule in favour of partnerships with
Channel 4, Channel 5 and an as-yet unnamed Flextech satellite
station.
30 Mar 2000
| by PAUL WHITFIELD
Wella has signed TV presenter Carol Smillie to revive the
54-year-old Vosene shampoo brand in a pounds 3m campaign aimed at
mothers.
30 Mar 2000
| by ALEXANDRA JARDINE
Sainsbury s is trialling a new store within a store concept
branded Wellbeing, which brings together organic foods with other green
products, including household goods.
30 Mar 2000
| by BEN ROSIER
AdForum has launched Adfolio, which it claims is the largest
searchable online library of advertising creative. The site features
2500 executions across print and TV media, with a further 4000 to be
added. The site is password protected but visitors can register for free
at www.adforum.com.
30 Mar 2000
| by DAN DOUGLASS, Creative director, DP&
Funny things, contact lenses. When I started wearing them, it took
three torturous stages of cleaning, disinfecting and storing before I
could start the day. Now it s a one-stage solution.
30 Mar 2000
| by CONOR DIGNAM
Interviewing Sir Michael Perry has been likened to taking tea with
a nervous Bishop. The former Unilever chairman certainly isn t a natural
interviewee. He eyes my tape recorder as though it might leap off the
table and bite him. Only politicians like being interviewed, he
mumbles when I suggest he...