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Ogilvy & Mather has resigned the pounds 10 million pan-European Hoover account in order to secure the Merloni-owned Indesit business across Europe.
Unilever is scrapping 25,000 jobs in a pounds 3 billion global restructuring operation. It said the move would allow it to invest pounds 1 billion over five years in extra marketing for 400 of its top brands. Most of the lost jobs will be in Europe and the US. General release
Vicky Gillan, the brand director of Emap Active, chooses Lynx s regional press ad.
Countrywide Porter Novelli has been appointed on six-figure fees to handle all communications for CropGen, a new UK initiative which aims to promote a more balanced debate about genetically modified (GM) foods.
GCI London has won the pan-European account for Procter and Gamble s haircare brand Pantene.
Unilever is to plough an extra pounds 1bn into marketing over the next five years and slash 25,000 jobs to reduce the gap in profits growth between itself and arch-rivals Procter & Gamble and Danone.
Merloni Domestic Appliances, which produces the Ariston and Indesit brands, has completed its agency reshuffle and hired Ogilvy for the bulk of its UK business. As a result, Ogilvy is dropping its Hoover ad account.
Procter digital cable platform, aims to discover how consumers use the medium.
The Jigsaw Consortium, the consumer data initiative set up by Unilever, Cadbury and Kimberly-Clark in 1997, is set to use additional means of collecting data on customers, such as interactive television and mobile phone technology.
