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NEWS BRIEFS

Male models dressed only in towels will be appearing in 1,000 stores nationwide in an Elida Faberge push for its new Lynx Triple Blade shaving system. The work is through ID.

NOW SHOWING: Thaisupermodels

Despite its name, this site is not all about Thai supermodels. It is actually a cool lifestyle portal for young girls, featuring the usual types of content: health, beauty, sex, horoscopes ... and models. All part of growing up in Thailand. Nevertheless there is little doubt that the models...

ADWATCH STARS OF 2000:

B&Q staff were the stars in a year when the Whassup boys and chef Jamie Oliver were the darlings of adland. Gail Kemp reports on our Adwatch of the Year survey As 2000 draws to a close, Marketing presents the industry's most authoritative look at the advertisers, agencies and media buyers whose work...

MARKETING MIX: I'll name that brand in one

This week's mystery brand originated in 1960 in the UK via the Albion Toiletries company. It was initially launched as a bar soap and sold principally in pharmacy outlets. This was followed by the launch of a toiletries range during the 70s, and a facial skincare range from 1978. It is mainly manufactured...

Body Shop pays $6m to cut Softbank link

The Body Shop has severed its contract with its internet partner, troubled Japanese internet investor Softbank, in a move which will bring the retailer’s website in-house.

Opium poster banned after record complaints

LONDON - The Advertising Standards Authority has banned a poster advert for Yves Saint Laurent’s Opium perfume featuring naked model Sophie Dahl, after receiving the highest number of complaints for a single ad for five years

NEWS ANALYSIS: Coffee wars set to spill out onto the UK streets - With pitches currently underway by the two biggest coffee shop brands on the high street, PRWeek looks at the impending coffee war

Villiers Street in the West End of London. It runs between the Strand and the River Thames. At the north end lies Charing Cross station, and at the south Embankment Underground. In between lies a microcosm of the coffee war, which is now being fought on UK turf.

Unilever pushes new razor with Lynx site

Unilever s male grooming brand Lynx is running an online sampling campaign to promote its new razor.

Media Edge lands pounds 5m Kobayashi task

The Media Edge has secured the pounds 5 million planning and buying account for Japanese pharmaceuticals manufacturer Kobayashi.

Victoria’s Secret to launch in the UK

US lingerie chain Victoria’s Secret is planning to launch a chain of stores in the UK in the first stage of a full European rollout.

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