MEXICO CITY: Zimat Consultores, Mexico's largest PR agency with PR fees of over pounds 3 million and more than 50 staff, has been acquired by Golin/Harris International. The agency has been an affiliate of G/H for the past five years, said Rich Jernstedt, G/H CEO. The deal completes the first...
Maya, a new quarterly fashion magazine aimed at second and third generation Asians living in the UK, is to be launched next week. Publisher Dolphin Media Group said Maya will be minimalist and design-led. With a cover price of pounds 3.10, the glossy will include articles on clothes, celebrities...
Kobayashi Pharmaceutical, the Japanese health and beauty giant, is holding a multimillion-pound, pan-European creative and media pitch as it prepares to launch itself on to the global stage. A number of undisclosed networks have been invited to pitch for the business. It is understood that the pitches...
The Government warned the advertising and tobacco industries this week that it would crack down on their attempts to get around the looming ban on tobacco promotion. In a white paper, the health secretary, Alan Milburn, said that the Government would work with trading standards officers employed...
Have you ever noticed that whereas razors are quite reasonably priced, the blades are a complete rip-off? It's a bit like the computer games manufacturers' hardware/software trick: get consumers hooked on the hardware and then you can charge them the earth for the software. They probably learned...
US cosmetics giant Revlon is launching a massive advertising campaign as part of a 20m launch of Revlon Skinlights, and has handed advertising agency Kirshenbaum Bond & Partners New York the creative brief.
Management and strategic restructuring at Anglo-Dutch consumer products conglomerate Unilever has paid off, as profits rose 7% and sales and 5% for the third quarter to September 30.
Tesco has paid the remaining pounds 500,000 that it owed the New Millennium Experience Company (NMEC) in Dome sponsorship fees. L Oreal, which is a support sponsor of the Body Zone, refused to comment when asked if it would pay the remaining pounds 356,000 of its agreement, saying only that it was in...
Boots The Chemist is teaming up with hair salon Toni & Guy to launch a new range of haircare products.
Lever Brothers has added direct marketing agency Archibald Ingall Stretton to its below-the-line roster, with a brief to build closer relationships between consumers and its flagship fabric softener brand Comfort. Lever made the appointment following the agency's completion of two pieces of work for...
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