You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time.
Countrywide Porter Novelli has retained the trade PR brief for Kraft Foods, following a repitch. The account, worth pounds 150,000, covers Terry s All Gold, Terry s Chocolate Orange, Toblerone, cheese snack brands Dairylea and Philadelphia, as well as coffee brands Maxwell House and Kenco. Lexis and...
Lynx advertising campaigns have a reputation for being saucy and tongue-in-cheek, and the latest offering for its triple-blade razor, created through Bartle Bogle Hegarty, continues in this tradition. The Lynx effect seems to have worked on viewers, as the ad reaches the number ten slot in Adwatch...
Johnson & Johnson has promoted Anne Peart to become Europe, Middle East and Africa franchise director for its Neutrogena brand. Peart was formerly marketing director of specialist skincare for the UK.
Procter s deodorant ads, resulting in a double wrist-slapping from the Advertising Standards Authority.
Boots has said it plans to continue investing in Handbag.com, its women s internet portal joint venture with Hollinger Digital New Media, despite losing pounds 1.9m on the venture between April and September this year. The site currently attracts 310,000 visitors each month.
Procter & Gamble is considering putting its Wash & Go haircare brand up for sale as part of its continuing strategy to concentrate on its biggest brands and drive growth.
Britvic Softdrinks has confirmed Ketchum Life as the victor in the pitch for its carbonated drinks portfolio. Ketchum Life had to resign its brief with Procter and Gamble's fruit drink brand Sunny Delight to take the account, which includes Pepsi, Tango, R Whites lemonade and Idris, the...
Nike has hired sports and fashion agency Radiator PR to promote its revamped women's wear collection, which launches this month. The move comes after Nike announced it was forming a new unit to focus on women's footwear and apparel last August. This is part of an effort to fend off...
Fuel PR has won an account to launch Germany-based international coffee retailer Tchibo in the UK. The company - Germany's answer to Starbucks - runs a chain of coffee shops and sells its own branded fresh coffee. It has stores across central Europe and Asia, and opened its first two British...
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