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Reckitt Benckiser deal puts agencies on alert

30 Jul 1999 | by KAREN YATES

Roster agencies are gearing up for a major review next year as the Dutch-owned Benckiser beds down its merger with its UK counterpart, Reckitt & Colman.

Reckitts deal will lead to brand cull

29 Jul 1999 | by ANNE-MARIE CRAWFORD

Reckitt s largest household cleaning products company, ahead of Procter & Gamble and Unilever.

P&G looks to cut NPD turnaround to just 18 months

29 Jul 1999 | by LISA CAMPBELL

Procter & Gamble has pledged to slash the time it takes to get new products to market from its current four years to 18 months, to stop rivals beating it to launches.

Pro Plus

29 Jul 1999 | by IAN DARBY

Pro Plus, the caffeine-based tablet owned by Roche Consumer Health and favoured by students who leave their revision until the last moment, is to be advertised on TV for the first time. Ads through BDS Beechwood use four different creative treatments, featuring the line Relieves temporary tiredness...

STOP PRESS

29 Jul 1999 | by IAN DARBY

Barclays has named Bank of Montreal chairman Matthew Barrett as chief executive, ending the uncertainty of a nine-month period in which Barclays has seen two CEOs leave. Barrett, who will be paid as much as pounds 5.85m in his first year, will join Barclays in October.

Kimberly-Clark reshuffles Euro marketing team

29 Jul 1999 | by ANNE-MARIE CRAWFORD

Kimberly-Clark has lost Yvette Ruggins, its European marketing director for infant and child products.

CAREERS: Comment

29 Jul 1999 | by DAVID FAIRHURST, Director, UK Recruitme

Why is SmithKline Beecham (SB) turning to employer brand positioning to deliver its declared objective of becoming an employer of first choice ?

MARKETING MIX: I’ll name that brand in one

29 Jul 1999

This week s mystery brand was launched in 1960. Its name combines both that of its manufacturer and a play on the idea of dogs being man s best friend.

MARKETING MIX: That was the week that was

29 Jul 1999

15 years ago: British Rail is revealed to be mailing over 700,000 Railcard holders with brochures featuring travel ideas and incentives; Sinclair Research, the home computer pioneer, announces its TV debut as part of a pounds 4m marketing push; Dairy Crest, the marketing arm of the Milk Marketing Board,...

O&M unveils Easy Iron across Europe

23 Jul 1999 | by JADE GARRETT

Ogilvy & Mather has unveiled an integrated pan-European campaign to launch Comfort Easy Iron, a new product from Lever Brothers.

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