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Western Initiative Media, the international media network owned by Interpublic Group, is to change its name. Initiative, the sister media operation to Ammirati Puris Lintas, and Western, the Lowe Group s media company, will each be given new branding this summer.
European scientists working on projects including GM crops were trained to handle media relations and field questions from opposition groups last week as part of a project paid for by the European Commission.
Robert Lowson, who represents the Government on agriculture issues in Brussels, is to become communications director at the Ministry for Agriculture Fisheries and Food in July. This is a new post following a review of the ministry s communications. Its previous PR chief, information head Graham Blakeway,...
High street clothing chain Wallis has hired Quantum PR to promote a new clothing range - W.woman. Work on the project, which was won without a pitch, started this week. Red Rooster PR handles Wallis high street brand.
Pura Foods, which is seeking a High Court injunction against oil giant Shell, last week appointed Ludgate to handle its media relations for the case.
Procter and Gamble has hired Attitudes Public Relations to handle next year s launch of its new Ariel washing detergent tablets. Work started last week on the consumer account, which was won without a pitch. The agency will provide media relations and stage consumer and scientific events around the...
Unambiguous assertions from Kingfisher s chief executive Sir Geoff Mulcahy of the benefits of the proposed Kingfisher merger with Asda apparently left City analysts uninspired (Express, 20/4).
Taking court action is always a risky business. Win and you re right, lose and you re wrong. This reality is the latest difficulty facing Monsanto.
For every pounds 1 spent on a sponsorship, pounds 2 should be spent on exploiting it, insists Ardi Kolah, director of Maverick. The author of a new report entitled Maximising the Value of Sports Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience.
ITV has struck sponsorship deals worth more than pounds 1m for two new programmes on its schedule.
