Click 
to remove filters
Claire Cozens chooses J. Walter Thompson s launch campaign for Persil Colour Care Tablets: The product may be a great idea, but the bloke-bashing ads are a real turn-off. The idea that making men look stupid is going to get women rushing to the shops feeling empowered about doing the laundry is pretty...
DuPont subsidiary Protein Technologies International (PTI) has hired The Rowland Company to promote its non-genetically modified soya protein against a backdrop of fear over so-called Frankenstein Foods.
French fashion brand Kenzo has hired GBH Communications to promote its image and goods in the UK. Work starts next week on the consumer account, which was won following a three-way pitch. Japanese designer Kenzo Takada, who is known for his use of colours and prints, founded the brand in Paris 30 years...
UK coffee chain Costa Coffee is reviewing its PR ahead of a national expansion programme within the highly competitive UK coffee bar market.
Cussons is investing pounds 7m in promoting a brand extension to its Imperial Leather range to attract the younger segment of the fast-growing personal wash market.
Unilever s Elida Faberge is upping its advertising spend on deodorant brands by 50% to fight off Procter s first serious attempt to muscle in on the UK anti-perspirant market.
Cause-related marketing has been hailed in recent years as a smart way to engender a more caring image with consumers. Many firms are now taking a long-term view of CRM, confident that the positive association will boost consumers view of the company and its brands. But, like public relations, it is...
15 years ago: A group of ITV companies are revealed to have broken the voluntary code on selling ITV airtime to direct response advertisers; Tupperware, the company which pioneered party selling, forgoes its marketing traditions in favour of a pounds 65,000 TV ad campaign on Channel 4; Austin Rover...
Procter s above-the-line roster agencies.
Scottish Courage is seeing pitches for a consumer project to promote one of its biggest beer brands, Beck s. The brief is to promote the beer to 18- to 34-year-old men. The campaign is expected to tie in with Beck s sponsorship of contemporary drama through Channel 4, which currently includes the Manchester-based...
