26 Feb 1999
| by PIPPA CONSIDINE
M s by gaining a slice of the supermarket s
business.
Booth Lockett Makin has scooped the pounds 5 million task to
relaunch Biro Bic in the UK as part of a new marketing drive to create a
more coherent corporate brand.
26 Feb 1999
| by KAREN YATES
Microsoft has lined up a number of agencies to pitch for a
pan-European, Middle Eastern and African campaign, designed to create a
more consistent image for the software manufacturer. The UK incumbent,
Euro RSCG Wnek Gosper, Joshua, Publicis Technology and two other small
agencies have pitched for the...
Harry Reid, the international president of FCB, has launched an
extraordinary attack on Kimberly-Clark s decision this week to appoint
J. Walter Thompson to handle its global tissue brands.
26 Feb 1999
| by JADE GARRETT
Levi s has fired a third of its North American workforce and says
it will relocate production to cheaper sites abroad. Half of its 22
factories are to be closed, and 5,900 jobs lost following a loss of
market share.
26 Feb 1999
| by JULIETTE GARSIDE
Monsanto has hired Safeway public affairs head Tony Combes to
manage its UK corporate, public and media relations as controversy
surrounding its products escalates.
26 Feb 1999
| by BERNARD INGHAM
Nike UK has approached several PR agencies about promoting its
first UK NikeTown superstore. Pitches will be held next week at the
earliest, according to a Nike spokesperson, with a cross-section of
small, specialised and large agencies. A summer opening date is expected
for the store, sited at Oxford...
26 Feb 1999
| by MAGGIE BROWN
US-owned fragrance and cosmetic group Coty Lancaster has appointed
former Nina Ricci press officer Eve Leporq as its new international PR
manager.
26 Feb 1999
| by JENNIFER WHITEHEAD
Confusion surrounds the issue of the safety of genetically modified
foods
26 Feb 1999
| by MARK WILSON
So Gallaher has lost its Royal crest. The Palace has finally given
up the ciggies. The end of the gold packet must only be days away.
Benson and Hedges must be quaking in its boots.