Gucci, the world s third largest fashion business, last week hired Ketchum across Europe to advise on its internal communications.
Burson-Marsteller has been appointed by spirit manufacturer Jim Beam Brands (JBB) on fees in excess of pounds 500,000 to handle the first pan-European campaign for the world s best-selling bourbon, Jim Beam.
Unilever s decision to cull certain brands and focus its resources on an A-list of products has sparked a review of media strategy across its portfolio companies.
Boots is set to launch a major online initiative in the next two weeks, with a health and beauty site offering information and transactions.
Parfums Christian Dior, the French cosmetics group owned by Louis Vuitton Moet Hennessy, is losing UK marketing director Diane Miles to the US, as part of a global reshuffle.
Wilkinson Sword is embarking on its biggest marketing campaign, with a pounds 13m spend on ads designed to target women as well as men.
Vileda, the home cleaning products brand, is to relaunch next spring with a direct marketing campaign through Tequila Manchester.
When Boots introduces an own-label cosmetics range called Botanics next month, it will be more than just a run-of-the-mill launch. For Boots, the success of its own-label power brands is central to its survival plan.
What can be more calculated to set your pulse racing, as the days shorten and the weather worsens, than the chance to take part in a brand new autumn survey ?
1900 - Coca-Cola is introduced to the UK by Charles Howard Candler, the son of the company s founder.
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