to remove filtersIPC’s central sales unit opens with pounds 1.5m wins
13 Dec 1999 | by COLIN GRIMSHAW
IPC s central sales unit has won its first business with a pounds 1 million deal through MindShare for Kimberley Clark and Radio Rentals.
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Dennis to launch women’s glossy with shopping theme
13 Dec 1999 | by COLIN GRIMSHAW
Dennis Publishing has confirmed plans for a women s glossy, which aims to tap in to the growing home shopping market, estimated to be worth pounds 13 billion by 2002.
NEWS BRIEFS
13 Dec 1999 | by MARK TUNGATE
Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis and Universal McCann to take the estimated pounds 4 million task, which had previously been handled by several...
ANALYSIS: SALE OF THE WEEK
13 Dec 1999 | by JONAH BLOOM
Harassed Christmas shoppers rushing off trains across the UK to join the high street throng will have seen these - Calvin Klein Fragrances branded Christmas trees. What better way to bring festive cheer and flog your goods at the same time?
MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press and direct mail
13 Dec 1999 | by COLIN GRIMSHAW
Since the Yves Rocher Corporation founded the first botanical garden and laboratory in France in 1958, the company has positioned its brand as one that is ecologically friendly. Of course, this now fits snugly with the trend for ethically sound products.
DIARY: TOP GEAR - Coke
13 Dec 1999
They don t always like to admit it, but many people in media sales swear by the odd bit of Coke when they re feeling run-down. They certainly rate it well above other pick-me-ups like espresso, Pro-Plus or even our own personal favourite, Berocca.
Government backs the ASA’s cosmetic surgery ads ruling
10 Dec 1999 | by Our Parliamentary Correspondent
The Government has rejected MPs demands for a new law to curb ads for cosmetic surgery despite growing concern that the public is being misled.
Griffin Bacal lands pounds 4 million creative task for Lava soaps
10 Dec 1999 | by JADE GARRETT
Griffin Bacal has picked up the advertising task for Lava, the 120-year-old soap brand from the lubricants manufacturer, WD-40 Company.
Boddingtons ad in drugs controversy
10 Dec 1999 | by JOHN TYLEE
Bartle Bogle Hegarty is courting more controversy over its Boddingtons beer ads with a new execution in which a cud-chewing cow remarks: Good grass man.
FCA! asks public to test their breath in Wisdom office stunt
10 Dec 1999 | by ELEANOR TRICKETT
FCA! is playing on Christmas party-goers insecurities about bad breath in an innovative campaign for Wisdom Toothbrushes.
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