Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
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Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.
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Mars is about to switch its pounds 10 million Whiskas catfood account to Abbott Mead Vickers BBDO from M&C Saatchi in a realignment being planned by the US-based giant.
They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.
Radion, the UK s seventh-biggest laundry detergent brand, has been culled by Lever Brothers following a review which sees sister brand Surf promoted to power brand status.
Calvin Klein Cosmetics, the Unilever-owned fragrance arm of Calvin Klein, is to launch a colour cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend.
Procter hedgehog called Spike, who is crestfallen when he realises his mother hasn t finished with the bottle yet. The voiceover explains that Fairy suds last loads longer ... maybe a bit too long . Another ad features a Welsh girl who says she s going to make a motorbike out of the bottle. The...
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